The Chevrolet
 From 1935 to 1942



 
 
 
 
 

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The life and times of the 
Chevrolet logo

A Brief History of the Chevrolet

The Chevrolet began it's life in 1911 when a race car driver and automotive engineer Louis Chevrolet cofounded the Chevrolet Motor Car Company with William C. Durant and investors William Little and Dr. Edwin R. Campbell.
The design for the first Chevy, the Series C Classic Six was drawn up by Etienne Planche and was ready for production long before Chevrolet was actually incorporated.
This design was made by M. Etienne Planche on 15 March 1911 at a garage premises at number 707, later 3939 Grand River Avenue, Detroit. It appears that the small second story space above the garage was used for new engine design and construction only. Prototypes of the Chevrolet were produced in what would today be called a "pilot plant" in the 1145, West Grand Boulevard Plant that was used between August 1911 and August 1913. 
By November 3, 1911 The Chevrolet Motor Car Company entered the turbulent automobile market.
Durant envisioned his new company as an inexpensive competitor to the Ford Model T.
He chose to name the company after its designer, Louis Chevrolet, because he liked the sound of the name and because Chevrolet was a prominent name in motor sports.
The Chevrolet family was poor and Louis was given only a basic education before he left home. He was not capable to be a designer/drawer, but got a great deal of technical experience, first in the wine and bicycle business in Europe, and then with several car dealers in New York after arrival in 1900. After joining the racing car business, chasing Barney Oldfield and others with success he was engaged by Durant first to the Buick racing team No. 1 with his brother, and later as a consultant adviser  for the new car Durant had in mind. 
Finally in 1934,  GM put Louis Chevrolet on their payroll as a mechanic in one of the factories. Illness forced him to retire in 1938.
However the Louis' car: The Classic Six was far too expensive (USD 2100,-) to compete with the T-Ford, so Durant had to skip the big, expensive car and go for small, simple ones as the Little Four. As before, Louis disagreed. He "lost" his name to the car, but left with $10,000 and 100 shares in the Chevrolet Motor Car Company, and started working with another racing enthusiast, Albert Champion, on his racing career again.

The production of Chevrolet type C Six was so delayed that it became a 1913 model. From April 1912 until end of the year the Little Motor Company (owned by Chevrolet Motor Co.) produced 2999 Little Four's. All had "Little" as the emblem on the radiator (not Chevrolet). Regrettably there is still the published misnomer that Chevrolet built 2999 Classic Sixes as 1912 models as its first year of production.  The first Chevrolet Six was ready for the dealers 2nd Jan. 1913, and was delivered to the first consumer 13th March. During July and August of 1914, all the remaining parts were used up and the Type C Classic production ended at Flint. Advertisements in August 1913 announced that the Little cars were now to be called "Chevrolets". Its 299 cubic inch, 6 cylinder engine could reach a top speed of 65 miles per hour. 
The Chevrolet Bow Tie has been one of the World's most recognized trademarks since 1913, when William C. Durant first introduced the symbol that represents Chevrolet's winning success! The Bow Tie was used on the renamed Little cars for the 1914 season (late 1913).
A story in Chevrolet Pro Management Magazine, October 1986, which was copied in the May 1987 G&D, told that W.C. Durant did not copy the design from the wallpaper in a French hotel room, and that according to Mrs. Durant, the bow tie emblem was first seen by her husband in an illustrated Virginia newspaper, while they were vacationing in Hot Springs, Virginia around 1912. Mrs. Durant was quoted as recalling, "We were in a suite reading the papers, and he saw this design and said, 'I think this would be a very good emblem for the Chevrolet' " She did not explain how the newspaper used the emblem.
Chevrolet first used the Bowtie emblem in 1913. It is said to have been designed from wallpaper Durant once saw in a French hotel but there are several other versions of how the bow tie came about.
The success of the 490 sales in 1915 gave Chevrolet a flying start in the low price market. The 490 sold at that time for $490. However, the 490 was already too under priced when introduced, as all margins had been as low as possible from start. Ford fought back by reducing his price (several times) and Durant had to increase the price for his 490's after some few months. He could not challenge the continuously cheaper T-Ford mass production, so Durant used a different method of competing. he added sought after features like electric lights and starter etc. and he introduced the closed bodies to capture some of the low price market. This method worked. 
Ford was far ahead with much higher volume, but Durant made much higher profits on each car, which was one of the reasons that he was able to regain the ownership in GM in 1916. 
Chevrolet continued to improve their cars and add options that the public wanted. Chevrolet offered the first radio option in 1924.
Chevrolet sold it's first truck in 1918 and in that year joined GM Corporation. 
GM nearly went out of business in 1920, when up to 100,000 cars of the "490" were stored at the
factories, unsold for some time.

1927 was a year that Chev will never forget. Chevrolet outsold Ford by topping 1 million units for the first time. In all but four of the next 55 years, Chevrolet was the top selling American nameplate. 
However Chevrolet didn't do as good as it at first appeared. The main reason why Chevrolet 

reached # 1 position 1927 was the fact that Ford closed his factories for several months to change all production lines to make the A-Fords, leaving his share of the market open for Chevrolet and Chrysler.
John's Old Car and Truck Pictures.com Memory ane

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These pictures came for a number of sources including web
pages of the manufacturer, news groups and my own.
Since most of these pictures came from news groups there may be a chance that your car is shown here.

I would like to invite any one that has a favorite Chevrolet picture or a Web Page that they would like added to this page to E mail me a copy.

johnmacdoanld@summerville-novascotia.com

This page was last updated Oct 20, 2016

Click here to View the Famous Chevy Tri-Five 55, 56 and 57 Chevrolets
The Chevy Tri-Five
55, 56 and 57 Chevrolets

 
Return to the Main Page of Old car and Truck Ads
Old Car and 
Truck Ads
Kustom Cars of the 1950's

 
 
 
1948 to 1958
1959 to 1970
Chevrolet from 1912 to 1934

 
 
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 1935 Chevrolet Master 5 Window Coupe
 1935 Chevrolet Master 5 Window Coupe
This car is owned by Peter Buchan Fairfax Station, VA
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1935 Chevrolet Master 5 Window Coupe
1935 Chevrolet Master 5 Window Coupe
 
1935 Chevrolet 4 Door Sedan
 
 1935 Chevrolet Master Touring Sedan
 1935 Chevrolet Master DeLuxe Sport Sedan
 
 
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Click on this image for a larger view in a new window 
 1935 Chevrolet Master Touring Sedan ( Before)
 1935 Chevrolet Master Touring Sedan (After 11 years)
This car is owned by Larry Wilson and shows what he stated 
with 11 years ago. Note the double suicide doors which
according to Larry were only used on the 1935 model
 
1935 Chevrolet 2 Door Sedan
1935 Chevrolet 4 Door Sedan
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 1935 Chevrolet Standard Coupe
 1935 Chevrolet Standard Coupe
This car is owned by Joseph Auricchio
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1935 Chevrolet Standard Coupe
1935 Chevrolet Standard Coupe
1936 Chevrolet
1936 Chevrolet 5 Window Coupe
   
1936 Chevrolet Master Rumble Seat Cabriolet
1936 Chevrolet Master Rumble Seat Cabriolet
 This car is owned by Ted and Summer and has a Body by Fisher
with correct 2 sidemounts, rumble seat, trunk rack, fender skirts
and spotlights
 
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 1936 Chevrolet Master Rumble Seat Cabriolet
 1936 Chevrolet Master Rumble Seat Cabriolet
  This car is owned by Irene Smith, Australia   This car is owned by Irene Smith, Australia
 This car was supposed to have come from CANADA - sent to
Sth Africa for the canadian airforce during the war - was then
purchased by someone and apparently knocked down and sent to Australia,  with another  whole car, in a crate. The people never assembled her and eventually - according to the story - they went 
to an antique dealer for furniture and were short of money so
Charlotte was part of the payment. The old fellah then put it 
together - probably about 20 yrs ago. Consequently the mileage 
is around 10,000 miles! 
The "putting together" is very average and eventually
we will spruce her up.
1936 Chevrolet Coach
1936 Chevrolet 5 Window Coupe
   
1936 Chevrolet Coach
1936 Chevrolet Coach
   
1936 Chevrolet FC Master Cabriolet
1936 Chevrolet Fitzjohn Sedan Bus Conversion
   
1936 Chevrolet Master DeLuxe 2 Door Town Sedan
1936 Chevrolet Fitzjohn Sedan Bus Conversion
   
1936 Chevrolet Master DeLuxe 2 Door Town Sedan
1936 Chevrolet Master Deluxe 2 Door Sport Coupe
   
1936 Chevrolet Master Deluxe 4 Door Sport Sedan
1936 Chevrolet Master Deluxe 2 Door Sport Coupe
1936 Chevrolet Master Deluxe 4 Door Sport Sedan
1936 Chevrolet Master Deluxe 4 Door Sport Sedan
   
1936 Chevrolet Master Deluxe 4 Door Sport Sedan
1936 Chevrolet Master Deluxe 4 Door Sport Sedan
   
1936 Chevrolet Master DeLuxe Coupe
1936 Chevrolet Master Deluxe 4 Door Sport Sedan
   
1936 Chevrolet Master DeLuxe Sports Coupe
1936 Chevrolet Master Sedan
   
1936 Chevrolet Sedan
1936 Chevrolet Standard Coach
   
1936 Chevrolet Standard Coupe
1936 Chevrolet Standard Sedan
   
1936 Chevrolet Standard Series FC Convertible Cabriolet
1936 Chevrolet Standard Town Sedan
   
1936 Chevrolet
1936 Chevrolet 
   
1936 Chevrolet Standard Coupe
1936 Chevrolet Standard Coupe
 
 
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1936 Chevrolet The picture was taken on Davie Ave,
Melbourne Australia Aug 1963
1936 Chevrolet The picture was taken on Davie Ave,
Melbourne Australia Aug 1963
   
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1936 Chevrolet The picture was taken on Davie Ave,
Melbourne Australia Aug 1963
1936 Chevrolet The picture was taken on Davie Ave,
Melbourne Australia Aug 1963
   
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These pictures were submitted by Hayden Boaler
He had the following to say about them.

"The vehicle was traded in on a new Holden wagon in 
Aug 1963.
I remember my dad teaching me how to drive in 
it on a trip from Melbourne to Adelaide in about 1960
and just west of the Vic/South Australia border the
landscape becomes quite desert like. Anyway I was driving
and looked out of the left hand window and saw an equally
old car parallel to me on the other side of some scrub.
I mentioned it to dad who couldn't work it out because
the only thing we knew to be there was the main railway 
line between both cities. After a while we came to a more
open patch and saw that there was indeed
an old American style car driving at the same speed
as us, the only thing was in was on the railway tracks; it 
was a railway vehicle carrying a maintenance crew. 
It was the first time we had seen such a vehicle.
The Chev had a 6 cylinder engine and 3 forward gears. 
I now own a 1989 Nissan Patrol 4x4 and I still think the
Chev was the more solid of the two."

1936 Chevrolet The picture was taken on Davie Ave,
Melbourne Australia Aug 1963
 
1936 Chevrolet Ad
1936 Chevrolet Standard Coach
This car is owned by R.J. McKay of Heidenheimer, Texas USA 
Click on this image for a larger view in a new window
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1936 Chevrolet Master 2 Door Town Sedan
1936 Chevrolet Master 2 Door Town Sedan
This car is owned by Matt Dickinson of Kirkland, WA.USA  
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
1936 Chevrolet Master 2 Door Town Sedan
1936 Chevrolet 
 
 This picture was submitted by Doug Carlson, London, ON,
Canada. It was found in some old family photos
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Click on this image for a larger view in a new window 
 1936 Chevrolet Standard Coupe Street Rod
1936 Chevrolet Standard Coupe Street Rod
This car is owned by Dave G This car is owned by Dave G
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
 1937 Chevrolet Coupe
 1937 Chevrolet Master Deluxe Sedan
 This car is owned by Ross Porter Kamloops, BC, Canada  
1937 Chevrolet 2 Door Master Town Sedan Model 1211
This car is owned by 
Ray & Lois Ross of Sun City West, AZ
Members of : NSRA, ASRA, Christian Rodders & Racers, 
Goodguys, Arizona Veteran Rodders Association
1937 Chevrolet
This picture is compliments of
Ken Morris Jr of Halifax Nova Scotia Canada
1937 Chevy Master 6 Opera Coupe
1937 Chevrolet Master Town Sedan
   
 1937 Chevrolet Master 4 Door Sedan
 1937 Chevrolet Master Town Sedan
   
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 1937 Chevrolet 2 Door Sedan
 1937 Chevrolet 2 Door Sedan
 This car is owned by Don Mills, Windsor,
Nova Scotia, Canada
 
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
 1937 Chevrolet 2 Door Sedan
 1937 Chevrolet 2 Door Sedan
   
 1937 Chevrolet Master deLuxe 5 Window Coupe
 1937 Chevrolet Woody Wagon
 This picture was submitted by Kalle Frobose from Sweden
His father bought the car in 1938 in Belgium and
brought it to Norway the same year.
The car is owned by Doug Chamness
Dir. of Safety & Risk Mgt.
Greenbush Logistics, Inc.
 1938 Chevrolet 2 Door Sedan
 1938Chevrolet Coupe
This picture was posted on alt.binaries.pictures.autos
by MagisterMax
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Click on this image for a larger view in a new window 
 1938 Chevrolet Sport Coupe
 1938 Chevrolet Sport Coupe
 This car is owned by Carl Atkinson,  San Diego, CA  
1941 Chevrolet Special Deluxe Coupe
1938 Chevrolet Master 4 Door Sedan
1938 Chevrolet Special Deluxe Coupe
 1938 Chevrolet Master 4 Door Sedan
   
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Click on this image for a larger view in a new window 
1939 Chevrolet Model-JB Master 85 Six Coupe
 1938 Chevrolet Coupe
 1939 Chevrolet Model-JB Master 85 Six Coupe
This picture was submitted by Fanus Strydom,
Vanderbijlpark, South Africa.
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Click on this image for a larger view in a new window
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 1938 Chevrolet Master Coupe
1938 Chevrolet Master Coupe
 This car is owned by Benny Milby, Sweden  
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 1938 Chevrolet Master Coupe
1938 Chevrolet Master Coupe
   
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Click on this image for a larger view in a new window 
 
 1938 Chevrolet 4 Door Sedan
 
This picture was submitted by John Jeffery. It is the 1,000,000 
car built in the Oshawa Ontario GM plant
1939 Chevrolet  and  1937 Chevrolet Sedan Delivery
1939 Chevrolet Ad
   
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
 1939 Chevrolet Master 85 Town Sedan
 1939 Chevrolet Master 85 Town Sedan
 This car is owned by Keith Rasmussen.
He tells me that there were 124,059 of this model built as
compared to  220,181 of the Master Deluxe version.
 The Master 85 had less chrome then the Master Deluxe, 
but the main difference was the leaf spring front suspension.
The Master Deluxe included a new 'Knee action' front
suspension which was similar to later models, but found to 
be less effective in it's inaugural year.
   
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 1939 Chevrolet Ad
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 1939 Chevrolet Ad
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 1939 Chevrolet Ad
1939 Chevrolet Ad
   
 1939 Chevrolet Master 85 Town Sedan
 1939 Chevrolet Master DeLuxe Sport Sedan
 
 
 1939 Chevrolet Master DeLuxe 4 Door Sedan
 1939 Chevrolet Master DeLuxe Sport Coupe
   
1939 Chevrolet Coupe
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
 1939 Chevrolet Coupe
 1939 Chevrolet Master Deluxe 4 Door Sedan
 
 This car is owned by Dan Conrad, Washington, Iowa
The car is  is all original and he is the second owner
Dan also owns a 1949 Chevrolet Fleetline shown on the
next page of this series
 1940 Chev Sedan Delivery
 1940 Chevrolet Business Coupe
 
 
1940 Chevrolet Special DeLuxe Convertible
1940 Chevrolet Special DeLuxe Convertible
 1940 Chevrolet Business Coupe
 1940 Chevrolet Business Coupe
 1940 Chevrolet Master Deluxe Coach
1940 Chevrolet Master Deluxe Coach 
 
 
1940 Chevrolet
1940 Chevrolet Master 85 4 Door Sedan
   
1940 Chevrolet
1940 Chevrolet Special Deluxe Coach
   
 1940 Chevrolet Master DeLuxe Sport Sedan
 1940 Chevrolet 2 Door Coach
   This car is owned by the McPhail family of Wichita
Kansas, USA
 1940 Chevrolet Coupe
  1940 Chevrolet Coupe
This car was owned by Mike Martin  
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 1940 Chevrolet Coupe
 1940 Chevrolet Coupe
 This picture was submitted by Bob Ingrham and shows a much
younger Bob,  his mother, Hazel Ingraham, and my sister,
Helen Ingraham.
The picture was taken on New Mexico's Black Range
"highway" in New Mexico. The highway connects connects
Truth or Consequences and Silver City, and is now NM 152. 
The photo was taken on the last day of their move in
1949 from New York State to New Mexico.
 This picture was submitted by Bob Ingrham.
This picture shows Bob and his grandfather, 
This picture was submitted by Bob Ingrham on a hunting
trip in 1950
 1941 Chevrolet Coupe
 1941 Chevrolet Sedan Delivery
 This car is owned by the McPhail family of 
Wichita Kansas, USA
 This car is owned by the McPhail family of 
Wichita Kansas, USA
 
 1941 Chevrolet Cabriolet
 
 
 
 1941 Chevrolet Cabriolet
1941 Chevrolet Cabriolet 
 1941 Chevrolet Coupe Pickup
 1941 Chevrolet Coupe Pickup
 
 
 1941 Chevrolet Coupe Pickup
 1941 Chevrolet Special DeLuxe 5 Passenger Coupe
 
 
 1941 Chevrolet Special Deluxe
 1941 Chevrolet Special DeLuxe Convertible
 
 
 1941 Chevrolet Special DeLuxe Convertible
 1941 Chevrolet Special Deluxe Convertible
 
 
 1941 Chevrolet Special DeLuxe Convertible
 1941 Chevrolet Special Deluxe
 
 
1941 Chevrolet Deluxe Coupe
1941 Chevrolet Special Deluxe Convertible
   
1941 Chevrolet Special Deluxe Convertible
 1941 Chevrolet Business Coupe
1941 Chevrolet Special Deluxe Woody Station Wagon
1941 Chevrolet Special Deluxe Woody Station Wagon
 
 
1941 Chevrolet Special Deluxe Sport Sedan
1941 Chevrolet Special Deluxe Sport Sedan
   
1941 Chevrolet Special Deluxe Sport Sedan
1941 Chevrolet Special Deluxe Sport Sedan
   
1941 Chevy Special Deluxe Convertible
1941 Chevrolet Special Deluxe Coupe
   
 1941 Chevrolet Coupe
 1941 Chevrolet Coupe
 
 
Click on this image for a larger view in a new window
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 1941 Chevrolet Convertible
1941 Chevrolet Business Coupe 
This car is owned by Ken Besancenez
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Click on this image for a larger view in a new window
 1941 Chevrolet 2 Door Town Sedan
 1941 Chevrolet 2 Door Town Sedan
 This car is owned by Jon Hansen, Jenison, Mi.  
   
1942 Chevy Fleetline Aerosedan
1942 Chevy Fleetline Aerosedan
 
 1942 Chevrolet Master Deluxe 5 Passenger Coupe
1942 Chevrolet Master DeLuxe 5 Passenger Coupe
 
 
 1942 Chevrolet Special Deluxe Aerosedan
 1942 Chevrolet Master DeLuxe 5 Passenger Coupe
 
 
Please click on this image for a larger view in a new window
Please click on this image for a larger view in a new window 
1942 Chevrolet Special Deluxe Sport Sedan
 1942 Chevrolet 2 Door Coach
  This picture was submitted by Beth Hatheway.
This car belonged to her father.
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Please click on this image for a larger view in a new window
Please click on this image for a larger view in a new window 
 1942 Chevy Business Coupe
 1942 Chevy Business Coupe
This car is owned by Richard Cicchetti  
 1942 Chevrolet Patrol Vehicle
 1942 Chevrolet Patrol Vehicle
 
 
Please click on this image for a larger view in a new window
Please click on this image for a larger view in a new window 
 
 1942 Chevrolet
 
This picture was submitted by John Jeffery and it shows the last Chevrolet off the Oshawa Ontario line in 1942  

                To continue your tour use the links below

1948 to 1958
1959 to 1970
Chevrolet from 1912 to 1934

 
 
       Links
John's Old Car and Truck Pictures
Visit our Home in Summerville Nova Scotia. This house was built in 1873.
Where we live and what we do
Early Service Stations and Car Dealers
The Camaro 1967 to 1972
Jean-Claude and  Lucille Marcoux's
Old Car Collection
The Early Harley-Davidson Motorcycles
Old English and American Motorcycles
Return to the Main Page of Old car and Truck Ads
Old Car and Truck Ads
The Model T Ford
The Model A Ford
Click here to View the Famous Chevy Tri-Five 55, 56 and 57 Chevrolets
The Chevy Tri-Five 
55, 56,and 57 Chevrolets
Don Pate's 1947 Chevy Aero Sedan 
View the rebuilding of this car from the bullet holes
to the trophy winning
The Corvair 1960 to 1969
The Chevrolet Corvette
From 1963 to 1970
The Ford Mustang
The Early American Sporty Cars

The Cars Dreams are made of
Those Old Classic Convertibles
Cadillac, Duesenberg, Cords and many more
 
Yes you can get a Jeep stuck, Really stuck if you just half try.
 Have a look and see how a 
Jeep can get really stuck
The Oshkosh The Truck that all other only dream of becoming
The Oshkosh 
The Truck of Trucks
The Divco Truck
America's Milk Truck
Historic Aircraft Pictures
The 1952 cars of The World
The Netherlands and most of Europe has a large following of North American Cars
The Old Cars of the Netherlands
1937 Chrysler Convertible
with a Swiss Tusher Body
1925 British Humber 8/18 Chummy
This page shows the complete frame off rebuild
Once you saw one you would never forget it
The Studebaker 
If you remember it, could you
ever forget it ?
The Cars of the Chrysler Corporation
The Packard
A Picture Tour of the Nash and Hudson
The Nash, Hudson and
American Motors Cars
The Hudson, Essex, and Terraplanes
that were found in Australia
Anthony Hazelaar's Model T 
Trucks and Cars Models
Those Wonderful Pickup Trucks
The Volkswagen from 1932 to
the End of the Beetle
The Kaiser and the Frazer
The Henry J
The Stanley Steamer
The cars of IKA Argentina
Kaiser's Jeeps and American Motors that were built in Argentina in the 1950's and 60's and 70's
The Jeep from 1940 to the present
The Ford Motor Company
from 1908 to 1969
The Oldsmobile
The Pontiac
The Cadillac
Wouldn't you rather have a Buick
Wouldn't you Really Rather have a Buick
The Chrysler Airflow
The Tucker '48'
The Amphicar
Eric Gordon's Kaiser Rebuild
There are many pictures showing the
details of this rebuild
All you Kaiser lovers would like to have one of these. Watch it being made.
Eric Gordon's 1954 Kaiser
Convertible Convertion
"Coming Home"
The story of Eric Gordon finding and bringing his Kaiser Convertible Home after searching for it for 20 years
Eric Gordon's First Kaiser
A 1951 Deluxe which comes to a startling end
Click here to View the Jeeps of World War II
WW II Jeeps
View some of John Evan's  Artwork
View some of John' Evan's 
Auto Artwork 
That Cute Little Crosley
The Chevrolet Club of Norway
A website featuring many articles on many different cars
If you can't find it anywhere else, try here
Tour the 64 remaining Covered Bridges of New Brunswick
The Covered Bridges that once dotted Nova Scotia.
If any one is interested in Microsoft's Flight Simulator I have written some scenery files for Summerville. Maitland, Windsor and Hantsport.
Summerville now has an Airport
        E Mail 
johnmacdoanld@summerville-novascotia.com

 
 
 
 
 
 
 


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