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For those of us who can remember it, can we ever forget it?
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pickup trucks from the first one to the present day. I thought , what a nice idea. I thought that I might try something similar with some of the car pictures I have collected. I have been collecting pictures of Studebakers, Packards Nash, Hudson and Jeeps for some time now and I first wrote a web page on this page on the Studebaker. Then one on Jeeps and Packard followed. Then came one Nash and Hudson. I have since added a page on old Pickup Trucks , Hudson, Essex and Terrplanes of Australia , Volkswagen Kaiser and Henry J and now I with the help of one of my visitors have written on on the Crosley. My experience with Studebakers
is limited but it is memorable.
These pictures came for a number
of sources including
I would like to invite any one
that has a favorite Studebaker picture or a Web Page
John MacDonald |
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When Studebaker and Packard merged
in 1954, all of the American "independent" car companies were in trouble
because Ford and General Motors were having a price war. Those independent
car companies were Studebaker, Nash, Hudson, Kaiser, Packard and Willys.
Of those companies, only Studebaker and Nash would survive into the 1960s.
In 1954, Studebaker and Packard were selling less than half the number
of cars that they were able to sell in 1950.
Many of those who love Packard blame Studebaker for Packard's demise; there is a factual basis for that belief. Packard bought Studebaker believing that Studebaker would make a profit if Studebaker could sell approximately 160,000 cars year. Studebaker's actual "break even" point was actually selling more than 260,000 cars per year because of Studebaker's high labour cost. Studebaker was only able to sell that many for two or three years after World War II when all the American car companies could sell all the cars they could produce. During the first two model years of the Studebaker-Packard merger (1955-1956), neither company did well, and when Curtiss-Wright came to the rescue with money and management in 1956, a hard choice had to be made. On one hand, Packard could sell a limited number of big luxury cars (in the range of 50,000-75,000 per year) to compete with Cadillac and Lincoln, which did not have big volume sales. On the other hand, Studebaker was able to sell 268,099 autos and 52,146 trucks for a total of 320,245 vehicles its best calendar year (1950). Studebaker also built different sizes of trucks (tractors, mid-size & pick up), plus military trucks (2 and 1/2 ton, known in the Army as the "deuce and a half"), economy cars (Champions and Larks), sporty cars (Hawks) and station wagons, available with 6-cylinder or 8-cylinder motors. The South Bend Studebaker factory was a model of efficiency compared to the Packard operation in Detroit where they lost their lease on a rented body plant in 1954 (Chrysler kicked them out) and moved their body and final assembly plant to an older building at a different location in Detroit. By 1956, Packards were known for poor quality and reliability at a very expensive price. If Packard had been doing well, then Curtiss-Wright would have kept it and dumped Studebaker. The decision to keep the Studebaker factory operations in South Bend was a correct one. By 1959 Studebaker reduced its production costs, introduced the Lark and was able to make a profit after they sold 100,000 cars per year. That year they were able to produce Larks at a rate of 80 per hour and sold approximately 130,000 of them while making a good profit in the process. The Studebaker factory in South Bend could always build enough cars. The problem was that after 1960, they could build three times more cars than they could SELL. Studebaker was saved twice by building smaller cars; in 1939 by the Champion and twenty years later by the Lark. During the 1950s Nash survived (and grew) because it built the small economical Rambler and Studebaker survived because it built the Lark. If Packard had been chosen as the survivor, it probably would have died with the Edsel, if not sooner. The fate of Packard after it joined Studebaker was remarkably similar to the fate of Hudson after it joined Nash. The big car from Detroit got dumped as Nash found that the road to success was to build smaller cars and the men who ran Studebaker took note of that success as Nash passed them by in sales during the 1950s. The idea of building BIG Studebaker-Packards was dropped by 1957 and those that were proposed in drawings DID look like Lincolns because Ford was going to sell them the Lincoln tooling around 1956. Life at Studebaker was good until the early 1960s when the Big Three arrived with compact cars like the Ford Falcon, Mercury Meteor, Chevy II Nova & Corvair, Plymouth Valiant and Dodge Dart. As a result of that onslaught, Studebaker was gone by the mid-1960s and Rambler (aka, American Motors) was gone about fifteen years later, due in large part to a decision to put too much of their money into a large car known as the Matador. Packard had bad sales years in 1955-1956, but their sales might have been worse without the all the Studebaker dealerships that began selling Packards as a result of the 1954 merger, which nearly doubled sales outlets for Packard. It is very likely that Packard made some sales from customers who went to a Studebaker dealer intending to buy an expensive Studebaker President, Golden Hawk or truck and ended up buying a Packard. It is less likely that a rich customer who went to a Packard dealer ended up driving a Studebaker home instead. After Package was gone, Mercedes Benz was happy to
share dealerships with Studebaker and made a success of that relationship.
Approximately 250 of Mercedes Benz dealerships in the USA today were formerly
Studebaker-Packard dealerships.
J.L. Jacobson |
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| To view more Studebaker pictures and memorabilia go to http://www.stude.net/ |
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The Studebaker Brothers started
building automobiles in 1902. Their first automobiles
An interesting footnote sent
to me by Robert Dowling ,one of my visitors.
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Please note that some of the pictures are set
up with larger images available.
In this case click on the image for the larger
view.
This page was last updated on April 9, 2013
| One of my visitors, Joseph Tyler,
from New Zealand has made a request to me.
He wanted the following message posted in hopes of finding New Zealand owners of 38 Studies. Thanks for allowing us all to
view your web site.
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And
to make this site more interesting
we
have now included many old cars and trucks
including
the Studebaker that are being offered for sale
OldCarCafe.com searches 130 classic car dealer websites to help you find your dream car
| The pictures below were submitted by José
Luis Chacón Díaz. They are of a advertising images of
a 1924 Studebaker in typical ceramics vidriada. The picture still today survives in commercial street Tetuán of Seville in Spain. |

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| This drawing was submitted by Les Woollcott. His father who
was a commercial artist in 1927 and had the Studebaker Erskine 6 as one
of his accounts (clients). The pictures were hand drawn by his Dad. This
was the English version of the
car and sold for £325 pounds. Not for the common herd, but for the Gentry. That was a lot of money in those days and as the illustration shows a lady with her greyhounds. Not the commoners. |
Studebaker at War
These pictures are a series of ads run by
Studebaker during the second world war 1941/45.
Many of my younger visitors may not realize
that all
automobile manufactures were heavily involved
in the manufacture of war products
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A Special Request
Richard C. BOWER of Kansas City
Mo. sent the following
three pictures to me with the
following request.
"These pictures taken in
Kansas City, Missouri in front of a department store which was here
until the 1940's. I received
them from an aunt of mine who had worked for western auto for 46
years.
I would like to find someone
who could give me a date of manufacture for them.
The writing on the back of the
second photo shows that it was a studebaker official picture."
Click on any of the images for
a larger view
If anyone has any information
on these photos please e mail me
From the beginning to 1939
The following links will take you to remainder
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Hawks and Avanti's |
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Family Studebaker story -- 1880s lumber wagon Short and sweet. Grandpa, born near Pittsburg
of Watertown, KS, 1879 (3-years after Custer) tells of riding
So you can see that the Studebaker goes back a long way. |
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These cars are in various stagest of being rebuilt |
| The following series of pictures of a a 1927 Studebaker
Erskine was submitted by Dave Wurts, Morrison, CO, USA
Dave had the following to say about these pictures. "The gentleman in the pictures was named Arch Judson, he lived in Morrison, Colorado from the 1930s until he passed away in 1964. I recently found the photos in a pile of old newspapers in his house. They are great examples of someone who was proud of his car and willing to take it off the beaten path in a time before AAA and roadside assistance.: |
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| This picture was submitted by Alan DalMaso, Redwood City,
CA.
The picture shows his great great uncle Joe Cabral Bettencourt at the wheel surrounded by other family members. It was taken in California in Santa Clara county. |
This picture was submitted by Mary Ann King.
Her grandfather is shown in the driver's seat. |
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Jack Hamlett Edgewood, Maryland |
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This car is owned by Kay & Dave Toomey
of Geraldine
New Zealand. They had the following to say: "We restored it, mostly ourselves with some help from very good friends, about 14 years ago and since then have been to a lot of rallies all over New Zealand. We live near the east coast of the South Island, in a small town called Geraldine. The photo you have was, I think, taken at the Studie Nationals held in Christchurch N. Z. at Easter in 2004. Since our speedometer is not the best, we can only estimate that the car has travelled approx. 35000 mile since it was restored, mostly trouble free p.s. the car is called "Albert" |
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| This car is owned by Warwick Stephens, Christchurch, New Zealand | |
| This car had been off the road since 1965 and was purchased it in April 2007 and finished (with one day to spare) for my niece's wedding on January 26 2008. |
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| These pictures are found on:
http://fueledparadigm.blogspot.com/2008_07_24_archive.html They are pictures of Pat Dixon's, Wisconsin, United States father's 1970 barn find. |
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This car is owned by Jerry White of Grand Island NE When Jerry bought the car he was told that the car that was reputed to have been one of the "Bonnie & Clyde" escape cars and was abandoned in Jay Oklahoma. He has not been able to prove, nor dis-prove this after a couple of trips to previous owners and to Jay Historical Museum but he will keep trying. Don't forget to click on the picture for a
larger veiw of his car in a new window.
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| This picture was submitted by Patti Janik | This picture was submitted by Jennifer Hudson
It is an old Hudson family picture |
Click on this image for a larger view in a new window |
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| This car is owned by Bud & Dona Elliott
This car is being offered for sale |
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| This car is owned by Bud & Dona Elliott
This car is being offered for sale |
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This car is owned by Steve K. of Sydney, Australia. This picture was taken in about 1992 at Silverwater in Sydney australia. Steven says that he is the 3rd owner from new and that the car was restored by the previous owner in 1984. |
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He took the the picture in the summer of 2004 at the Yarmouth County Museum, Yarmouth, NS |
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CCCA Senior Award, AACA HPOF(Unrestored) Award from the Tutweiler Collection of Culpepper, VA. |
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| Studebaker was a bus and large truck manufacturer at one time. | |
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| This car is owned by Martin Edward Bennett of
Freeport,Maine, USA |
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| This car is owned by Roy Bretag from Australia |
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This car is owned by Ed Hussey |
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This picture was submitted by Jack Hamlett Edgewood, Maryland |
The car is also owned by Chris Rhodes. He had the following to say about this model. "This model started out as Erskines but the name was dropped about may 1930 and the cars were rebadged as Studebakers and the Erskine name became resigned to the history books." |
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Sam Clay until recently. Sam had the following to say about the car. of a '39 black Commander I had, the last one at the bottom! I took the photo in Grafton, OH, just after buying it from a collector in July 2003. It was restored in 1977 and stored since!! I brought the car home to Spring Hill, FL and added 1500 miles to the odometer till I sold at the 2004 Florida Studebaker Meet in October with 68120 miles on the original untouched engine! I also purchased an unrestored 35k mile 1930 Commander from the same collector on the same day and just finished it, but sold it at FL NSRA MEET last week to a streetrodder's wife. Photos are attached...Sam Clay " |
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Update on this car.
It is now owned by Wayne Smith. He passed the following along. "Sam Clay restored it and sold it to Norman Romanosky. I bought the car from Norman and shipped it to England where it is now on wedding work. See www.kenskars.co.uk" |
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This picture was submitted by Chris Rhodes who is in the process of restoring a similar car. |
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by MagisterMax |
Click on this image for a larger view in a new window |
This car is owned by David Killam, Woodville,
Nova Scotia.
David is in the process of restoring this car. I received the latest pictures of David's 1931 Studebaker. He has the car finished (except for the interior). |
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| This picture was taken at the Look Off, Nova Scotia | This picture was taken at the Look Off Nova Scotia |
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| This picture was taken at the Look Off Nova Scotia |
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by MagisterMax |
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President St Regis Brougham by MagisterMax |
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This car is owned by Daniel Ajmo. He has the following to
say about his car.
"My car is a restorers dream as it is complete to include the rare NACO Standard tail light that has a frosted white flag that says "Rockne" on it. My 1932 Rockne Roadster model 65 is one of three known to exsist. They were only made in 1932 and a total of 800 roadsters were made. There is the 7 passenger open touring car (none known to exsist) the 2 door coupe, and the 2 and 4 door sedans. My car was the car at the 1932 Ontario car excebition and has always been kept indoors. The ragtop on my car is the only original Rockne top known to exsist." |
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| This car is owned by Roger Mccalmont, Nova Scotia, Canada | |
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To continue your tour of the Studebakers use the links below
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From 1940 to 1949 |
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From 1950 to the End |
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for the last. |
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You
just have to love those
Hawks and Avanti's |
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Be sure to check out Buddy Romines 1954 Studebaker Rebuild |
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Total hits on all the car pages
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