The Studebaker Hawks and Avantis

The Studebaker
Hawks and Avantis



 

For those of us who can remember it, can we ever forget it



 
A number of years ago I saw a one page calendar that showed all the Ford 
pickup trucks from the first one to the present day. I thought , what a nice idea.
I thought that I might try something similar with some of the car pictures I have collected.
I have been collecting pictures of Studebakers, Packards Nash, Hudson
and Jeeps for some time now and I first wrote a web page on this page on the Studebaker.
Then one on Jeeps  and Packard followed.
Then came one Nash and Hudson. I have since added a page on old Pickup Trucks , Hudson. Essex and Terrplanes of Australia , Volkswagen  Kaiser and Henry J and now I with the help of one of my visitors have written on on the Crosley.

My experience with Studebakers is limited but it is memorable.
Many many years ago my older brother had a 1950 Starlight Coupe.
Keeping in mind that the roads were not that good back then we managed
to average a mile a minute on a particular road. It was a ride to remember
as was the car, Who could forget that beautiful bullet nose,

These pictures came for a number of sources including 
web pages of the manufacture, news groups and my own.
Since most of these pictures came from news groups there may 
be a chance that your car is shown here.

I would like to invite any one that has a favorite Studebaker picture or a Web Page
that they would like added to this page to E mail me a copy.

John MacDonald 


 
 
The End of Packard From a Studebaker Fan's Point of View
When Studebaker and Packard merged in 1954, all of the American "independent" car companies were in trouble because Ford and General Motors were having a price war. Those independent car companies were Studebaker, Nash, Hudson, Kaiser, Packard and Willys. Of those companies, only Studebaker and Nash would survive into the 1960s. In 1954, Studebaker and Packard were selling less than half the number of cars that they were able to sell in 1950.

Many of those who love Packard blame Studebaker for Packard's demise; there is a factual basis for that belief. Packard bought Studebaker believing that Studebaker would make a profit if Studebaker could sell approximately 160,000 cars year. Studebaker's actual "break even" point was actually selling more than 260,000 cars per year because of Studebaker's high labour cost. Studebaker was only able to sell that many for two or three years after World War II when all the American car companies could sell all the cars they could produce.

During the first two model years of the Studebaker-Packard merger (1955-1956), neither company did well, and when Curtiss-Wright came to the rescue with money and management in 1956, a hard choice had to be made. On one hand, Packard could sell a limited number of big luxury cars (in the range of 50,000-75,000 per year) to compete with Cadillac and Lincoln, which did not have big volume sales. On the other hand, Studebaker was able to sell 268,099 autos and 52,146 trucks for a total of 320,245 vehicles its best calendar year (1950).

Studebaker also built different sizes of trucks (tractors, mid-size & pick up), plus military trucks (2 and 1/2 ton, known in the Army as the "deuce and a half"), economy cars (Champions and Larks), sporty cars (Hawks) and station wagons, available with 6-cylinder or 8-cylinder motors. The South Bend Studebaker factory was a model of efficiency compared to the Packard operation in Detroit where they lost their lease on a rented body plant in 1954 (Chrysler kicked them out) and moved their body and final assembly plant to an older building at a different location in Detroit. By 1956, Packards were known for poor quality and reliability at a very expensive price. If Packard had been doing well, then Curtiss-Wright would have kept it and dumped Studebaker.

The decision to keep the Studebaker factory operations in South Bend was a correct one. By 1959 Studebaker reduced its production costs, introduced the Lark and was able to make a profit after they sold 100,000 cars per year. That year they were able to produce Larks at a rate of 80 per hour and sold approximately 130,000 of them while making a good profit in the process. The Studebaker factory in South Bend could always build enough cars. The problem was that after 1960, they could build three times more cars than they could SELL.

Studebaker was saved twice by building smaller cars; in 1939 by the Champion and twenty years later by the Lark. During the 1950s Nash survived (and grew) because it built the small economical Rambler and Studebaker survived because it built the Lark. If Packard had been chosen as the survivor, it probably would have died with the Edsel, if not sooner.

The fate of Packard after it joined Studebaker was remarkably similar to the fate of Hudson after it joined Nash. The big car from Detroit got dumped as Nash found that the road to success was to build smaller cars and the men who ran Studebaker took note of that success as Nash passed them by in sales during the 1950s. The idea of building BIG Studebaker-Packards was dropped by 1957 and those that were proposed in drawings DID look like Lincolns because Ford was going to sell them the Lincoln tooling around 1956. 

Life at Studebaker was good until the early 1960s when the Big Three arrived with compact cars like the Ford Falcon, Mercury Meteor, Chevy II Nova & Corvair, Plymouth Valiant and Dodge Dart. As a result of that onslaught, Studebaker was gone by the mid-1960s and Rambler (aka, American Motors) was gone about fifteen years later, due in large part to a decision to put too much of their money into a large car known as the Matador.

Packard had bad sales years in 1955-1956, but their sales might have been worse without the all the Studebaker dealerships that began selling Packards as a result of the 1954 merger, which nearly doubled sales outlets for Packard. It is very likely that Packard made some sales from customers who went to a Studebaker dealer intending to buy an expensive Studebaker President, Golden Hawk or truck and ended up buying a Packard. It is less likely that a rich customer who went to a Packard dealer ended up driving a Studebaker home instead. 

After Package was gone, Mercedes Benz was happy to share dealerships with Studebaker and made a success of that relationship. Approximately 250 of Mercedes Benz dealerships in the USA today were formerly Studebaker-Packard dealerships.
 

J.L. Jacobson

 
The Farm Truck and Weasel
Ghosts of South Bend by J.L. Jacobson
The Packard Hawk
To view more Studebaker pictures and memorabilia go to http://www.stude.net/

 
A brief History of the Studebaker from Packard's point of view

The Studebaker Brothers started building automobiles in 1902. Their first automobiles
were electric, although they quickly moved into gasoline powered vehicles. 
Production increased during 1913, and by 1915 there were more than 45,000 cars sold annually. 
The type and numbers of cars increased through the years, and in 1928, Studebaker acquired Pierce-Arrow. 
By 1933, Studebaker had gone into temporary receivership, and bounced back in 1934.
In 1939, they produced a new car that was a true economy model - the Champion.
During the war, Studebaker produced trucks and radial engines for aircraft. After the war, they rushed back into automobile production, with Raymond Loewy's famous styling.
The most famous Loewy 1953 coupes and hardtops were totally unique to the american scene. 
These cars were designed by Robert Bourke while he was working at the Loewy Studios.
In 1954 Packard bought Studebaker.
The Lark was introduced in 1959 and provided a compact car that was also roomy.
That last blast from Studebaker was the Avanti that was introduced in 1963.
In 1964, Studebaker production moved to Canada. The last year that Studebaker was produced was 1966, although the Avanti continued to be built by an independent in South Bend, Indiana.

An interesting footnote sent to me by Robert Dowling ,one of my visitors.
Packard bought the ailing Studebaker Corp. The Packard stock holders got the short end of the deal. 
Upper management thought they could ride on the (former) prestige of Packard and have Studebaker compete with Chevrolet. It didn't work and in two years the Studebaker-Packard Corp. was facing insolvency. 
Creditors demanded they get rid of one of the two manufacturing plants.
Unfortunately they chose to keep the Studebaker plant in South Bend Ind. and dump the Packard plant in Detroit. Management soon realized their plan was failing, but it was to late. The South Bend plant was not designed to handle cars as wide as the old Packards as was the old Detroit plant, so
they couldn't go back and start production of big wide cars again. I've seen design plans for the 
"New Packards". If you've seen a late 50's early 60's Lincoln Continental (the one with the slanted head lights) or the infamous Edsel that was what they looked like. When I first saw them I thought it they were for Ford products.
Think about it! If you take the front of an Edsel an replace the "Horse collar" with a little grill shaped like a Clipper grill, you've got the Idea! I can't remember if Ford bought the plans or the design team went over to Ford after Packard folded. After the dismal sales of "Packardbakers" (Those Studebakers with the funny looking add-ons) they dropped the Packard name.
In 64 they dropped the name completely and moved production to Canada.

Note that some of the pictures are set up with larger images available.
In this case click on the image for the larger view.

This page was last updated on Oct 15, 2013

And to make this site more interesting
we have now included many old cars and trucks
including the Studebaker Hawk and Avanti that are being offered for sale

 OldCarCafe.com searches 130 classic car dealer websites to help you find your dream car
 

This Studebaker page is in four sections.
This page is the fourth in the series.

The following links will take you to remainder


From the beginning to 1939
From 1940 to 1949
From 1950 to the End

The Hawks

1956 Studebaker Flight Hawk
This car is owned by George Colvin. This Hawk photo has been used in Magazines and on the internet.
It was on the cover of Turning Wheels in October 2012.
It was entered in the Palos Verdes (California) Concours D'Elegance in Sept. 2013 and won second place.
Also check out our club web at: http://www.studebakersla.com/
or Facebook at https://www.facebook.com/LAStudebakerClub?ref=hl

 
1956 Studebaker Golden Hawk
1956 Studebaker Golden Hawk
These pictures were submitted by Paul Black, Tampa FL

 
1956 Studebaker Golden Hawk
 1956 Studebaker Golden Hawk
 1956 Studebaker Sky Hawk
1956 Studebaker Powerhawk
 
Click on this image for a larger view in a new window
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1956 Studebaker Sky Hawk
1956 Studebaker Sky Hawk
   
Click on this image for a larger view in a new window
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
1956 Studebaker Sky Hawk
1956 Studebaker Sky Hawk
This car is owned by Ron Wakefield, San Diego, California 
It's an unrestored, basically well maintained car that was produced in Studebaker's Los Angeles plant and has been in California most of its life. The license-plate frame is from the dealer who sold it new.
 1956 Studebaker Golden Hawk
 1956 Studebaker Golden Hawk
 1956 Studebaker Power Hawk
 1956 Studebaker Power Hawk
   
 1956 Studebaker Power Hawk
This car is owned by Lee A. Dunn of New Bern, NC 
1956 Studebaker Power Hawk
 
 
1956 Studebaker Power Hawk
1956 Studebaker Flight Hawk
 
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
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1956 Studebaker Golden Hawk
1956 Studebaker Golden Hawk
This car is owned by Tom Ryan from Oregon USA
 
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
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Click on this image for a larger view in a new window
1956 Studebaker Flight Hawk
1956 Studebaker Flight Hawk
This car is owned by Jeff, Battle Ground, WA
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
1956 Studebaker Flight Hawk
1956 Studebaker Flight Hawk
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
1956 Studebaker Golden Hawk
 1957 Studebaker Silver Hawk
This car is owned by Michael, Philadelphia Pa USA
 1957 Studebaker Golden Hawk
 1957 Studebaker Golden Hawk
 
 
 1957 Studebaker Golden Hawk
 1957 Studebaker Golden Hawk
 
 
 1957 Studebaker Golden Hawk
 1957 Studebaker Golden Hawk
 
 
 1957 Studebaker Golden Hawk
 1957 Studebaker Golden Hawk
 1957 Studebaker Golden Hawk
 1957 Studebaker Golden Hawk
 
 
 1957 Studebaker Silver Hawk
  1957 Studebaker Golden Hawk
 
 
 1957 Studebaker Silver Hawk
 1957 Studebaker Golden Hawk
 
 
 
 1957 Studebaker Silver Hawk
 
 1958 Studebaker Silver Hawk
1958 Studebaker Golden Hawk
 
 
 
  1958 Studebaker Silver Hawk
 
 
 
Click on this image for a larger view in a new window
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
1959 Studebaker Silver Hawk
1959 Studebaker Silver Hawk
This car is owned by Ward Morrill of McAllen, TX
Ward has just won the Mayor's Choice in McAllen's 
Palmfest car show
This car is owned by Ward Morrill of McAllen, TX
1959 Studebaker Silver Hawk
 1959 Studebaker Silver Hawk
   
1959 Studebaker Silver Hawk
This car is owned by Richard Keizer of Halifax NS
 1959 Studebaker Silver Hawk
This car is owned by Richard Keizer of Halifax NS
   
Click on this image for a larger view in a new window
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1960 Studebaker Hawk
 1960 Studebaker Hawk
 This picture was taken and submitted by Paul from Tampa FL  These pictures were taken in Tatamagouche, Nova Scotia
on Aug 8, 2009. The car was was in a local car show.
it is owned by Arden and Daaren Clarke from
the Moncton, New Brunswick area.
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
Click on this image for a larger view in a new window
Click on this image for a larger view in a new window
 1960 Studebaker Hawk
 1960 Studebaker Hawk
 
1960 Studebaker Hawk
 1960 Studebaker Hawk
 
 
 1960 Studebaker Hawk
 1960 Studebaker Hawk
 
 
 1960 Studebaker Hawk
 1960 Studebaker Hawk
 
 
 1960 Studebaker Hawk
This car is owned by Maureen and Ken from 
Nova Scotia Canada
 1961 Studebaker Rumble Seat Hawk
 
 
 1961 Studebaker Hawk Sport Luxury
 1961 Studebaker Rumble Seat Hawk
 
 
Click on this image for a larger view in a new window
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
1961 Studebaker Hawk
1961 Studebaker Hawk
This car is owned by Dirck Pont from South Africa.
He just recently purchased this car and is planning on restoring it and making it a daily driver
Click on this image for a larger view in a new window
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1961 Studebaker Hawk
1961 Studebaker Hawk
 
Click on this image for a larger view in a new window
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
1961 Studebaker Hawk
1961 Studebaker Hawk
Dirck Pont has completed his redstoration and has submitted
the following pictures.
 
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Fun at the gas pumps.
It's no different here then in North America
Feeding this is not cheap
   
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
1961 Studebaker Silver Hawk
 1961 Studebaker Silver Hawk
  This car is owned by Erin Hays, Seymour, Indiana
This car was was ordered in  November 1960 by his
grandfather Kelly Hays.
It is equipped with:
289 4BBL  with 3spd overdrive, 3.54 rearend gear with Twin Traction, Dual exhaust, Firestone Whitewall tires, full disc hubcaps, climitizer, reclining bucket seats, tach, sport clock, tinted glass, undercoating, dual side mirrors, back up lights.
If you would like to go for a ride in a 61 hawk click here
Go for a Ride in a 61 Hawk
Click on this image for a larger view in a new window
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Click on this image for a larger view in a new window
Click on this image for a larger view in a new window 
 1961 Studebaker Hawk
 1961 Studebaker Hawk
 This car is owned by Rodney and Joanne Bullock  This car  was featured in Turning wheels in 2011. It has had a  rame off restoration. The 289 Studebaker engine was rebuilt as well as the borg warner transmission. The car runs like a champ and is taken to car shows all the time.
 
 1962 Studebaker Gran Turismo Hawk
 1962 Studebaker Gran Turismo Hawk
 
 
1962 Studebaker Gran Turismo Hawk
1962 Studebaker Gran Turismo Hawk
Please click on this image for a larger view in a new window
Please click on this image for a larger view in a new window 
 1962 Studebaker Gran Turismo Hawk
 1962 Studebaker Gran Turismo Hawk
 This car is owned by Parnell Stockstill of Houston Texas.
He found the car at an  Collector's who had acquired it about 6 months ago from another collector. It looks like the car has been recently restored.
 
Please click on this image for a larger view in a new window
Please click on this image for a larger view in a new window 
1962 Studebaker Gran Turismo Hawk
1962 Studebaker Gran Turismo Hawk
1962 Studebaker Gran Turismo Hawk
1962 Studebaker Gran Turismo Hawk
 1963 Studebaker Gran Turismo Hawk
 1963 Studebaker Gran Turismo Hawk
 
 
 1963 Studebaker Gran Turismo Hawk
 1963 Studebaker Gran Turismo Hawk
 
1963 Studebaker Gran Turismo Hawk
1963 Studebaker Gran Turismo Hawk
 
1963 Studebaker Gran Turismo Hawk
1963 Studebaker Gran Turismo Hawk
 
 
1963 Studebaker Gran Turismo Hawk
1963 Studebaker Gran Turismo Hawk
1964 Studebaker Gran Turismo Hawk
1964 Studebaker Gran Turismo Hawk
   
 
1964 Studebaker Gran Turismo Hawk

The Avanti
It looks just as good today as it did in 1962

Click on the image for a larger view in a new window
Click on the image for a larger view in a new window
Raymond Loewy and the team with the original clay 1962 model
This picture was submitted by
Richard Morris
Renton, WA
1962
1962
   
   
 
1963
1963
   
   
   
   
   
   
   
   
 
Click on this picture for a larger view in a new window
Click on this picture for a larger view in a new window
This Avanti is owned by 
Graham Gagnon of Cooks Brook, Nova Scotia
This 1963 Avanti is owned by Jim Anderson
It is shown at a show, Mapleview Mall May 2008
Click on this picture for a larger view in a new window
Click on this picture for a larger view in a new window
Click on this picture for a larger view in a new window
Click on this picture for a larger view in a new window
This 1963 Avanti is owned by Jim Anderson This 1963 Avanti is owned by Jim Anderson
1964
1964
 
 
Click on the image for a larger view in a new window
 
This car is owned by Richard Morris Renton, WA  
1965
1965
 
 
 
 
 
 1975
1975
 
 
 
 
 
 
 
This picture was submitted by Brian Chappell
It shows his Avanti and Cessna 180 at Stanley Airport 
Stanley, Nova Scotia, Canada
This Avanti is a 1975 with a small block Chev 400 CI engine and a 400 turbohydromatic trans, came from the factory with those and they have never been out or o/h, 138,000 miles on it now.
   
 1977
1978
 
 
 
1981
1983
   
   
1984
1984
   
   
1987
1987
   
   
1987
1987
1988
1990
1990 4 Door Sedan
  This car is owned by Richard Morris of Renton, WA
He had the following to say about the car.
"The 1990 Avanti 4-Door is a very unique model in that it was built only one year - less than 90 units were completed and sold. 
I own #78. I drive it daily and it ALWAYS gets people to start talking."
2004
2004
2005
 
This car is owned by Bill Victor of Santa Monica California

To continue your tour of the Studebakers use the links below


From the beginning to 1939
From 1940 to 1949
From 1950 to the End


 
Links
John's Old Car and Truck Pictures
Visit our Home in Summerville Nova Scotia. This house was built in 1873.
Where we live and what we do
t"
Tour the 64 remaining Covered Bridges 
 of New Brunswick
The Covered Bridges that once
dotted Nova Scotia.
Historic Aircraft Pictures
The 1952 cars of The World
The Netherlands and most of Europe has a large following of North American Cars
The Old Cars of the Netherlands
The Early Harley-Davidson Motorcycles
Old English and American Motorcycles
The Model T Ford
The Model A Ford
1956 Studebaker Golden Hawk
Owners Register 
The Studebaker Drivers Club
of Atlantic Canada
A very interesting Studebaker page at the Smithsonian Institution
The Chevrolet Corvette From 1963 to 1970
Don Pate's 1947 Chevy Aero Sedan 
View the rebuilding of this car from the bullet holes to the trophy winning
The Early American Sporty Cars
A picture review of the Jeep
The Jeep from 1940 to the present
The Oshkosh The Truck that all other only dream of becoming
The Oshkosh
The Truck of Trucks
The Divco Truck
America's Milk Truck
Click here to View the Famous Chevy Tri-Five 55, 56 and 57 Chevrolets
The Chevy Tri-Five 
55, 56 and 57 Chevrolets
The Ford Mustang

The Cars Dreams are made of
Those Old Classic Convertibles
Cadillac, Duesenberg, Cords and many more
The Cars of the Chrysler Corporation
The Nash, Hudson and American Motors Cars
The Hudson, Essex, and Terraplanes
that were found in Australia
A Picture review of the Packard
The Pickup Truck
The Volkswagen form 1932 to the end of the Beetle
The Kaiser and the  Frazer
Eric Gordon's Kaiser Rebuild
There are many pictures showing the details of this rebuild
All you Kaiser lovers would like to have one of these. Watch it being made.
Eric Gordon's 1954 Kaiser
Convertible Convertion
"Coming Home"
The story of Eric Gordon finding and bringing his Kaiser Convertible Home after searching for it for 20 years
Eric Gordon's First Kaiser
A 1951 Deluxe which comes 
to a startling end
The Henry J
The Stanley Steamer
The cars of IKA Argentina
Kaiser's Jeeps and American Motors that were built in Argentina in the
1950's and 60's and 70's
That Cute Litle Crosley
The Chevrolet from 1916 to 1970
The Corvair 1960 to 1969
The cars of the Ford Motor Company from 1908 to 1969
The Pontiac
The Oldsmobile
The Cadillac
Wouldn't you rather have a Buick
Wouldn't you Really Rather have a Buick
The Chrysler Airflow
The Tucker '48'
The Amphicar
View some of John Evan's  Artwork
View some of John' Evan's Auto Artwork 
Click here to View the Jeeps of World War II
WW II Jeeps
Atlantic Canada Chapter Chapter, 
Studebaker Drivers Club Inc.
Studebaker Drivers Club Ontario Chapter 
The Studerbaker National Museum
The Studebaker-Packard Club  Nederland

A special thanks to The Studebaker-Packard Club Nederland and Henry van Asten webmaster of the SPCN for the use of many of their pictures on this page

The Studebaker Drivers Club
Another interesting site for the Studebaker enthusiast
A tribute to the Steam locomotives of the CNR
View the steam locomotives of the CNR
A website featuring many articles on many different cars 
If you can't find it anywhere else, try here
Visit Lonnie Hedgepeth's 
of Rocky Mount, North Carolina site.
He has used the plans provided on my web page and is building a Covered Bridge for his Live Steam train.
If any one is interested in Microsoft's Flight Simulator I have written some scenery files for Summerville. Maitland, Windsor and Hantsport.
Summerville now has an Airport
E Mail 

 
 
 
 
 
 
 


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