This artwork was provided by John Evans
This artwork was provided by John Evans
Click on the image to view their
site
John Evans owner of Coventry
Studios owns an
antique automobile but unfortunately
it isn't a Studebaker.
To view some of John's artwork
and his car click on the link below.
This site has quite a collections
of John's artwork.
View these old cars as you haven't
before.
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pickup trucks from the first one to the present day. I thought , what a nice idea. I thought that I might try something similar with some of the car pictures I have collected. I have been collecting pictures of Studebakers, Packards Nash, Hudson and Jeeps for some time now and I first wrote a web page on this page on the Studebaker. Then one on Jeeps and Packard followed. Then came one Nash and Hudson. I have since added a page on old Pickup Trucks , Hudson. Essex and Terrplanes of Australia , Volkswagen Kaiser and Henry J and now I with the help of one of my visitors have written on on the Crosley. My experience with Studebakers is
limited but it is memorable.
These pictures came for a number
of sources including
I would like to invite any one that
has a favorite Studebaker picture or a Web Page
John MacDonald |
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When Studebaker and Packard merged
in 1954, all of the American "independent" car companies were in trouble
because Ford and General Motors were having a price war. Those independent
car companies were Studebaker, Nash, Hudson, Kaiser, Packard and Willys.
Of those companies, only Studebaker and Nash would survive into the 1960s.
In 1954, Studebaker and Packard were selling less than half the number
of cars that they were able to sell in 1950.
Many of those who love Packard blame Studebaker for Packard's demise; there is a factual basis for that belief. Packard bought Studebaker believing that Studebaker would make a profit if Studebaker could sell approximately 160,000 cars year. Studebaker's actual "break even" point was actually selling more than 260,000 cars per year because of Studebaker's high labour cost. Studebaker was only able to sell that many for two or three years after World War II when all the American car companies could sell all the cars they could produce. During the first two model years of the Studebaker-Packard merger (1955-1956), neither company did well, and when Curtiss-Wright came to the rescue with money and management in 1956, a hard choice had to be made. On one hand, Packard could sell a limited number of big luxury cars (in the range of 50,000-75,000 per year) to compete with Cadillac and Lincoln, which did not have big volume sales. On the other hand, Studebaker was able to sell 268,099 autos and 52,146 trucks for a total of 320,245 vehicles its best calendar year (1950). Studebaker also built different sizes of trucks (tractors, mid-size & pick up), plus military trucks (2 and 1/2 ton, known in the Army as the "deuce and a half"), economy cars (Champions and Larks), sporty cars (Hawks) and station wagons, available with 6-cylinder or 8-cylinder motors. The South Bend Studebaker factory was a model of efficiency compared to the Packard operation in Detroit where they lost their lease on a rented body plant in 1954 (Chrysler kicked them out) and moved their body and final assembly plant to an older building at a different location in Detroit. By 1956, Packards were known for poor quality and reliability at a very expensive price. If Packard had been doing well, then Curtiss-Wright would have kept it and dumped Studebaker. The decision to keep the Studebaker factory operations in South Bend was a correct one. By 1959 Studebaker reduced its production costs, introduced the Lark and was able to make a profit after they sold 100,000 cars per year. That year they were able to produce Larks at a rate of 80 per hour and sold approximately 130,000 of them while making a good profit in the process. The Studebaker factory in South Bend could always build enough cars. The problem was that after 1960, they could build three times more cars than they could SELL. Studebaker was saved twice by building smaller cars; in 1939 by the Champion and twenty years later by the Lark. During the 1950s Nash survived (and grew) because it built the small economical Rambler and Studebaker survived because it built the Lark. If Packard had been chosen as the survivor, it probably would have died with the Edsel, if not sooner. The fate of Packard after it joined Studebaker was remarkably similar to the fate of Hudson after it joined Nash. The big car from Detroit got dumped as Nash found that the road to success was to build smaller cars and the men who ran Studebaker took note of that success as Nash passed them by in sales during the 1950s. The idea of building BIG Studebaker-Packards was dropped by 1957 and those that were proposed in drawings DID look like Lincolns because Ford was going to sell them the Lincoln tooling around 1956. Life at Studebaker was good until the early 1960s when the Big Three arrived with compact cars like the Ford Falcon, Mercury Meteor, Chevy II Nova & Corvair, Plymouth Valiant and Dodge Dart. As a result of that onslaught, Studebaker was gone by the mid-1960s and Rambler (aka, American Motors) was gone about fifteen years later, due in large part to a decision to put too much of their money into a large car known as the Matador. Packard had bad sales years in 1955-1956, but their sales might have been worse without the all the Studebaker dealerships that began selling Packards as a result of the 1954 merger, which nearly doubled sales outlets for Packard. It is very likely that Packard made some sales from customers who went to a Studebaker dealer intending to buy an expensive Studebaker President, Golden Hawk or truck and ended up buying a Packard. It is less likely that a rich customer who went to a Packard dealer ended up driving a Studebaker home instead. After Package was gone, Mercedes Benz was happy to
share dealerships with Studebaker and made a success of that relationship.
Approximately 250 of Mercedes Benz dealerships in the USA today were formerly
Studebaker-Packard dealerships.
J.L. Jacobson |
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| To view more Studebaker pictures and memorabilia go to http://www.stude.net/ |
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The Studebaker Brothers started
building automobiles in 1902. Their first automobiles were electric, although
they quickly moved into gasoline powered vehicles.
An interesting footnote sent to me by Robert Dowling ,one of my visitors. Packard bought the ailing Studebaker
Corp. The Packard stock holders got the short end of the deal.
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This page was last updated on April 3, 2013
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can we ever forget it ? |
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to The END |
And
to make this site more interesting
we
have now included many old cars and trucks
including
the Studebaker that are being offered for sale
OldCarCafe.com searches
130 classic car dealer websites to help you find your dream car
The following links will take you to the other Studebaker pages
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You
just have to love those
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For those of us who can remember it, can we ever forget it
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| After Ferdinand Porsche died,
his son Ferry was asked by the Studebaker Company, to design a new car.
Porsche suggested a 4 cylinder 1.500 cc coupe, rear engine car but that
was not accepted by Studebaker, which wanted a 6 cylinder, much larger
car with a front engine.
In 1952 Porsche begins the project and after 18 months the prototype was ready to be tested. Labelled as Porshe Project 542. Karl Rabe was the chief engineer. Porsche proposed a 6V rear engine four door as shown in picture below. It was to have a 2,82 m wheelbase, independent suspension and was to try two different cooling systems, one air-cooled, another composite air-water, named internally the 542L ( L from Luft=Air in German) and the 542W (W from Wasser=water in German) 90x80 mm These were rated as follows: The air cooled version weighted 220KG, and had an output of 98 HP at 3700 rpm. The water cooled version weighed 206 KG had an output 106 HP at 3500 rpm. They both were tested in Europe and Porsche travelled to USA in 1954 with four prototypes, two of each engine type. When he arrived, Studebaker had been bought by Packard and the new firm was not interested in the project. That was the end of the Studebaker/Porsche project. |
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| Story and pictures were provided by
historiasdehya@gmail.com  |
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DeLuxe Starlight coupe |
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This car looks just like the one I had my mile a minute drive in. |
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Click on this image for a larger view in a new window |
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| This car is owned by An Old Car Lover Joe.
Everything on this car is original |
This picture was submitted by Beth Hatheway.
he car had belonged to her father |
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Regal Deluxe Convertible |
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European market and is located in Paris France. If you have any serious inquires you can contact the owner at the following e mail address contact@workprod.com
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Owned by Matthé Treijtel from the Netherlands |
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| This car was owned by John Webster, Rogers, Ark.
John purchased the car in November 1950 from Breznik Motors in Paragould, Ark and traded it in 1955 on a 1955 Studebaker. |
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This picture was posted on alt.binaries.pictures.autos by Rishard |
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by MagisterMax |
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It is a 62,000 mile original unrestored car which continues to reside in the town where it was sold new. AACA HPOF Certified at Hershey, PA Meet in 2005. |
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Official Indy 500 Car |
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Please click on this image for a larger view in a new window |
Please click on this image for a larger view in a new window |
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V8 with OD Transmission |
V8 with OD Transmission |
Please click on this image for a larger view in a new window |
Please click on this image for a larger view in a new window |
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V8 with OD Transmission |
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| This car is owned by Wayne Graefen of Kerrville, TX
He had the following to say about his car. :"The car has 26K mile all original '53 Stude Commander Starlight coupe. V8 w/ OD trans. I call it "Deja Blue" because it takes viewers back to the '50s. Almost all the options are factory items. The K-W continental kit was aftermarket but was painted and installed at the dealership. It originally came with skirts but they were lost during estate disposal. I have another pair but haven't gotten them painted. Color is actually Studebaker "Maui Blue". |
This car is also owned by Wayne Graefen of Kerrville,
TX
I wanted to show the difference with and without the continental kit. |
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CLICK HERE |
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by Bob |
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lease click on this image for a larger view in a new window |
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| This picture was submitted by Beth Hatheway.
The car had belonged to her father |
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alt.binaries.pictures.vehicles |
alt.binaries.pictures.vehicles |
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| This picture was submitted by Paul Black, Tampa Fl. | |
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Converted from a Starliner Hardtop |
Converted from a Starliner Hardtop |
| These pictures were submitted by
Frank Gleaves of Arnold, Maryland. They were taken at the Greenwich, Connecticut Concours d'Elegance in 2002 Click on the image for a larger view in a new window |
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DeLuxe Conestoga Station Wagon |
DeLuxe Conestoga Station Wagon |
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This car is owned by Peter Schotanus from the Netherlands |
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| This car is owned by Ron Wakefield
of San Diego Cal. |
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Click on the image to view a series of pictures of the rebuild of this car |
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| This car is owned by John Wipff
It has a '64 drive train, 12v electrical system and AC in the trunk from a '56. Very unique car. |
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| This car is owned by Greg Diffen | |
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of Tickfaw, Louisiana USA Aaron has the following to say about his car. "I"ve had it for 25 years. It was in very rough condition when I got it, but I had one like it when i was a kid. Lots of modifying, and reconditioning, now I'm the happy driver of a very unique car to this area." |
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Click on this image for a larger view in a new window |
Click on this image for a larger view in a new window |
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| This car is owned by James L. Jacobson
of Santa Monica California USA |
This car is owned by James L. Jacobson
of Santa Monica California USA |
Click on this image for a larger view in a new window |
Click on this image for a larger view in a new window |
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| This car is owned by James L. Jacobson
of Santa Monica California USA |
This car is owned by James L. Jacobson
of Santa Monica California USA |
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1957 Studebaker Champion Sedan
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| This truck is owned by Dave of Dave's Place On the banks of Beautiful Lost Creek, rural Payne County, Oklahoma | |
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Mark is the newly elected president of the Western Lake Erie chapter of the Studebaker Drivers Club |
Click on this image for a larger view in a new window |
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Mark is the newly elected president of the Western Lake Erie chapter of the Studebaker Drivers Club |
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The Champion or "the loser" as I so lovingly refer to it has 32,000 actual miles on it and is in great condition. Vergile also has a 1963 Avanti, 1962 Golden Hawk, and a 1949 pickup. |
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Rev. Michael R. Boutwell of TISHOMINGO,OKLAHOMA |
Rev. Michael R. Boutwell of TISHOMINGO,OKLAHOMA |
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Commander Provincial Station Wagon |
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Mark Kush of Monroe, Michigan |
Mark Kush of Monroe, Michigan |
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Mark Kush of Monroe, Michigan |
Mark Kush of Monroe, Michigan |
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Mark Kush of Monroe, Michigan |
Mark Kush of Monroe, Michigan |
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Mark Kush of Monroe, Michigan |
Mark Kush of Monroe, Michigan |
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Mark Kush of Monroe, Michigan |
Mark Kush of Monroe, Michigan |
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Mark is the newly elected president of the Western Lake Erie chapter of the Studebaker Drivers Club |
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| This picture was submitted by Conrad Berg
who owned the car when it was new.
"New cost, $3,300 at Joy Bros. Motors in St. Paul, MN. Small V8, Overdrive, and reclining seats. A decent car, but started rusting after 1 year." |
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| This car is owned by Grif, Sacramento, CA. It has 32,400 original miles and has spent its years in Sacramento, CA. The paint is still original in it runs great. | |
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Wribar@aol.com Scoutmaster Troop 87 Elkhart, Indiana |
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| This car is owned by Gary Ash
from Dartmouth, MA, USA www.studegarage.com |
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Mark is the newly elected president of the Western Lake Erie chapter of the Studebaker Drivers Club This is Mark's daily driver |
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| The 1966 Studebaker Daytona below is owned by Jack Logan, Albuquerque,
New Mexico, USA .
Jack has owned and enjoyed this car for about six years, but
he is ready to sell it to work on his ’53 Starliner which is seen below
the 66 Daytona.
Asking $25,000
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Click on this image for a larger view in a new window |
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Click on this image for a larger view in a new window |
Click on this image for a larger view in a new window |
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Click on this image for a larger view in a new window |
Click on this image for a larger view in a new window |
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On the banks of Beautiful Lost Creek, rural Payne County, Oklahoma They are a 1957 Studebaker Transtar Deluxe and a 1954 Starlight Coupe Check out his web site by clicking on the link. |
Studebaker
in Canada
The following pictures show
the Studebaker Plant the operated in
Hamilton, Ontario, Canada from
1948 to 1966
Click on any of these images
for a larger view in a new window.
To
read the complete story of this Studebaker plant Click Here
These pictures were supplied
by Winston White from Burlington Ontario Canada
and are of the plant in 2004
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Studebaker Canada required larger and more modern facilities. An old anti-aircraft gun plant on the property of Otis-Fensom Elevator was acquired from the government in 1946, and on August 18, 1948, the first Studebaker built in Hamilton rolled off the line. The Hamilton plant had 320,000 square feet of space. By 1949 the plant produced about 70 cars per day, five days a week. In 1954, the parent company, Studebaker of U.S.A. merged with the Packard Motor Car Company. The amalgamation included Studebaker Canada (now Studebaker-Packard of Canada Limited). Again Hamilton was again selected as the headquarters of the new Canadian organization. This plant was a great success and produced many models including the Scotsman and Lark. Unfortunately, Studebaker of USA did not share the Canadian company's profitability. Studebaker of U.S.A. ceased car production in December of 1963. In March 4, 1966 it was announced that the Hamilton plant was closing (having produced 179,325 cars and trucks in its 18 year history. |
Winston White attended the Studebaker Milton Ontario Meet and sent the following pictures.
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with a super-charger. It had been raced straight out of the factory. |
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| Many times I have been asked
, what condition were some of these cars in before they were restored.
The following pictures will give you some idea of what the owners of some
of these cars started with. These pictures were submitted by Kyia Friesen
and he had the following to say:
"I thought you might like to
see a couple out in the elements to go along with all the sweet cars on
your site. These 2 are of my Dad's, sitting in the weather in California.
The bullet nose ('51?)Business Coupe was purchased for a song from the
original owner, the wagon ('54?) was also a steal and I have only seen
1 other wagon of the same year in the "wild"...Enjoy! Feel free to use
the pictures as you see fit.
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To continue your tour of the Studebakers use the links below
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From the beginning to 1939 |
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From 1940 to 1949 |
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for the last. |
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You
just have to love those
Hawks and Avanti's |
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Be sure to check out Buddy Romines 1954 Studebaker Rebuild |
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